Lili
Branding
This brand style guide was created for a menstrual product company, Lili. This thorough and in-depth process of creating a brand identity involved positioning, customer profiling, naming, logo design, color palette, typography, visual language, and finally, the creation of applications. This process helped bring a brand signifying womanhood, empowerment, and sustainability to life. With the final identity, Lili's audience will be able to know the strong, personable, and conscious personality of the company and its quality products.
